Subtext of Dr. Pepper Commercials

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I'd like to psychologically dissect and recapitulate one of the creepiest commercials on television.

 

A diminutive, faggoty, black/bi-racial man (of course) is cast as sub-heroic figure. The clueless, dope of a husband, white (of course), reclines by the poolside taking his ease. The short stature fag hag proceeds to seduce the sexually frustrated wife with "The Sweet One." And who can blame her? Missionary position is probably an exotic night out for them.

 

Aside: Who is it anyway that likes to enjoys sweets into adulthood? Eight year old boys with severely arrested development? I think most of us have graduated to scotch or Grey Goose martinis. Jesus. Ever see an old man licking an ice cream cone? Eeesh. Makes your skin crawl. Fucking disgusting. Anyway...

 

The woman in this commercial assumes the role of house valedictorian, and grand matron, sipping on the tooth-rotting fizzy water with a head nod complete with an affirming facial expression and just a tinge of orgasmic bliss. Meanwhile her mild-mannered dope of a husband, and hopeless in bed, filled to the gills on summer hot dogs, continues to bask in his lounger (that's all white men are good for after all), offering positive eyebrow reaffirmations and a thumbs up. One is to assume the most caloric expenditure he's exhibited in the past week.

 

Lack of media awareness much? If you cannot see this for what it is let me state it for you, clearly and categorically: This is heavy and I mean HEAVY deep-state propaganda.

 

  • Link to the commercial (if you can watch it without hurling your gin and tonic through the TV screen or choking on the corporate vomit).

Comments

George N Romey Added Jul 15, 2017 - 3:56pm
I don't watch commercials.  They are trying to sell you a product or service you probably don't need or really want.  Marketing is propaganda.
The Other Side Added Jul 15, 2017 - 4:36pm
I mute them. Without the sound, the agit-prop is null.
Jenifer Frost Added Jul 15, 2017 - 4:55pm
I watch all my television shows via Hulu which eliminates the commercials. It costs an extra $3.50 a month to be commercial free, but judging from this, it's a good investment. 
The Other Side Added Jul 15, 2017 - 5:08pm
Jennifer. I understand the sentiment. But one can argue that it's also revealing (albeit painful) to have one's index finger on the pulse of popular/mass culture.
George N Romey Added Jul 15, 2017 - 5:50pm
In fact I wondered today are commercials becoming totally ineffective.  We can get our news and entertainment now free of commercials, even often at no additional cost.  Companies are finding that their presence on social media doesn't always translate into sales.
 
Maybe one good thing of all this technology is we can totally ignore the useless, misleading and judgmental commercials (as for example you don't use this brand of laundry detergent you must be a crappy  mother.)
The Other Side Added Jul 15, 2017 - 5:53pm
To a certain degree that's true. But only among the more media aware. You and I and Jennifer are a very tiny minority among the populace, i.e., we think. That's the exception, and most definitely NOT the rule.
Michael B. Added Jul 15, 2017 - 6:03pm
Yep, Madison Avenue is one of the most evil streets in the world. I avoid commercials as much as possible, the exception being some of the ones I saw in Germany while watching TV late at night; many of them would rate as soft porn here, my favorite being a chick who was enthusiastically gliding her lips over a phallic-looking ice cream, with the ice cream dripping from her lips and a guy with a dopey-looking grin saying something about he was glad he bought it for her.
The Other Side Added Jul 15, 2017 - 6:27pm
Hot babes licking ice cream is OK. Old men. Not so much.
George N Romey Added Jul 15, 2017 - 6:37pm
I think in the case of Jennifer's generation (and of course to her own intelligence and perception) they are use to mediums where ads are either not present or can be easily ignored.  They don't read newspaper and magazines or watch network programmed tv (choosing their own venue).  They are buying fewer cars and houses.  I think Madison Avenue is very troubled by this and is trying to find new and proven means to reach Millennials.  
 
What is more scary is that marketers have the technology to try to sell us individually but if I am any example most of what they send my way I've got as much interested in as watching two sheep getting it on.
The Other Side Added Jul 15, 2017 - 6:42pm
You're right about the cars.
George N Romey Added Jul 15, 2017 - 6:55pm
Opes remember the decline has been ongoing for longer and more steep.  How?  The first thing the automakers do is shove more vehicles on the dealers.  After awhile the dealers can't pay for the cars or are selling them at a loss then their viability is threatened so the hot tomato goes back to the producers.  Add to that the huge credit losses with subprime loans  which was responsible for all those juicy sales numbers to begin with) and there will soon be a big thud.  
Jeff Michka Added Jul 15, 2017 - 7:35pm
gEO rOMEY SPOUTS "msg Geo:"Add to that the huge credit losses with subprime loans  which was responsible for all those juicy sales numbers to begin with) and there will soon be a big thud.  - IF YOU KEEP POSTING THE SAME EMPTY garbage, "It" will all happen sooner.  You want everyone to suffer so you can say "I told you so," and you won't feel so bad about yourself and plight you couldn't get over or out of because that would have meant doing something, which you loath to do save waxing nostalgic.
The Other Side Added Jul 15, 2017 - 10:15pm
DY, Planet of the Apes is another insidious meme under construction. We'll have to do a separate thread on that.
Dino Manalis Added Jul 16, 2017 - 12:23pm
Commercials shouldn't be creepy, it's not good business, you want to attract the most customers possible, not drive some away, maybe some like the ad, but some don't.  Ads ought to be policy-free and without controversy to appeal to all of us!
Ari Silverstein Added Jul 16, 2017 - 8:03pm
A creepy Dr. Pepper commercial says nothing about the deep state or anything else unrelated to Dr. Pepper and their advertising agency.  What is the deep state anyways?  If anything, this post proves it’s whatever you don’t like.  Last year it was called “the establishment” this year it’s the “deep state.”  I do look forward to next year’s boogeyman/strawman term. 
Jenifer Frost Added Jul 16, 2017 - 8:14pm
We have decided to start calling it the Ari State next year, in your honor. 
Ian Thorpe Added Jul 17, 2017 - 8:51am
George, I think you are onto something when you question the validity of advertising. We all seem to be becoming blind to ads, if not actively irritated by them.
Jeff Michka Added Jul 17, 2017 - 5:08pm
The "Ari State", Hmmm, will Ari like a new conspiracy theory named after him?  Only JenJen knows for sure.
Jeff Michka Added Jul 17, 2017 - 9:06pm
Say D anal: She out wits you, out runs you, out jumps you, out slugs you, out Swims you.- Really? She's also paranoid and politically inept, corn pone. She's just a frigging non experienced Millennial run of the mill that it's hard not to laugh at.  I'm sure you'll join her looking to the Medium for all the facts anyone wants to print.  Are you a Truther, too, D anal.  And that has nothing to do with you being a liar already caught.
Jeff Michka Added Jul 18, 2017 - 12:17pm
Go f*** yourself, Yoder.