How to ‘Sell’ Your Perspective

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Make no mistake about it we are all on the look out for BS these days, with all the talk about fake news. Skepticism rules the roost, which is not necessarily a bad thing, as we do need to be vigilant for emotionally driven viewpoints which stray from the facts to serve a purpose.

So, the bar is now raised for salespeople. This includes everyone, not just those in the more traditional sales type jobs. Teachers, writers and even parents now must work even harder to convince others that they will benefit and learn, from taking a few moments to listen and learn, from their point of view.

 

Nobody wants to be “sold” anything. However, people do enjoy buying things.  Think about that for just a moment.

So how do you help others to just pause and think about what you want them to? Coming from a career in the "Sales Profession" thought perhaps a quick review of the basics of Sales 101, may be helpful to some: 

  1. Your Opening. It must be clear, concise and must grab their attention. Whether it be in a group format, or in a one to one conversation, it must start with why the topic is important, and the first step is to get them to stop and think.

 

  1. The Presentation: Your objective in this part, is to get them to ask a question or raise an objection. If this happens it is good, as progress is being made in engaging their thoughts more deeply on the topic. Pro sales tip: Leave some silence for them to think and speak. This may seem awkward however this will cause them to say something. And do not make the classic rookie mistake of data dumping.

 

  1. The Close: Quite simply just make it easy for them to buy. You cannot force the issue it must be their decision, so take the pressure off yourself and simply show them how they can buy your product, get more information on your idea, or whatever your initial objective was in engaging the group or person. 

 

Selling is simply educating others on the facts as we see them. We need to be humble and willing to learn and be challenged, as what is labelled as “gospel” today, may be proven to be BS tomorrow. And we cannot let our ego block progressive thinking. 

Comments

Utpal Patel Added Oct 15, 2017 - 2:00pm
Just because one has emotionally driven viewpoints, doesn’t mean those viewpoints are void of facts.
 
Not sure what this post has to do with fake news or progressive thinking. I read what sounded like the employee handbook for a door to door vacuum sales outfit.
 
Educating others on the facts as we see them is an interesting contradiction. Facts should not be subject to interpretation. However, I agree we all interpret facts based on our preconceived biases. We then label our take on matters as news and our opponent’s views as fake news. That’s why I dismiss this whole brouhaha over fake news.
Prof Claudewell Thomas Added Oct 15, 2017 - 2:26pm
This is an excellent Rx for an honest politician who is ultimately a purveyor of goods.( information,programs etc) This task is mandated for the public good and not simply for profit or personal benefit so the "let the buyer beware" dictum is morally less applicable.Realistically politicians are no more moral than anyone  else.The formulae given here can be used by the citizen to evaluate and understand what is offered.
The deliberate falsification of data and undermining of truth is not a new technique;Americans who don't endorse it need to recognize its' ubiquity and power.
Stephen Hunter Added Oct 16, 2017 - 9:47pm
Exactly Prof Thomas. The manipulating of information is not a new thing. We as a society may have fallen asleep at the wheel in the post ww2 era. 
Stephen Hunter Added Oct 16, 2017 - 9:52pm
Utpal thanks for your comments. What I am trying to say is that we all need to think about how we engage with people. Whether it be to our children, parents, co-workers, we are 'selling' our thoughts, notions and ideas. 'Selling' has a bad connotation for some. 
Prof Claudewell Thomas Added Oct 17, 2017 - 6:50pm
Good Thoughts. 
Bill H. Added Oct 21, 2017 - 11:05am
One thing I have noticed is that Truth in Advertising has become a lost practice. There used to be a time when for the most part, you could believe what you saw or heard in an advertisement because the watchdogs would make sure you were penalized or prosecuted if you practiced false advertising. Now, much of what we see and hear has at least been tweaked to the limit of deception. A great example are the many drug commercials that promise a cure, but have worse side or long term effects than the ailment that they are curing. As an example, a commercial for the smoking cessation drug Chantix states : "Some people had changes in behavior, thinking, or mood, hostility, agitation, depressed mood and suicidal thoughts or actions while taking or after stopping CHANTIX (emphasis theirs.). If you notice any of these, stop CHANTIX and call your doctor right away....Tell your doctor about any history of mental health problems, which could get worse while taking Chantix. Don't take Chantix if you've had a serious allergic or skin reaction to it. If you develop these, stop Chantix and see your doctor right away as some can be life-threatening. Tell your doctor if you have a history of heart or blood vessel problems or if you develop new or worse symptoms. Get medical help right away if you have symptoms of a heart attack or stroke. Use caution when driving or operating machinery. Common side effects include nausea, trouble sleeping, and unusual dreams."
 
Maybe it's actually safer to keep smoking.
But we are in an era where even our "leader" sets an example of how the truth is apparently no longer an important factor in our lives.
Prof Claudewell Thomas Added Oct 23, 2017 - 7:39pm
Agreed, but it"s "especially" not even.The leadership example of deliberately misleading and obfuscating is particularly destructive because it is mimicked.

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