Hate to inform Mr. Will, but professional chefs -and this applies in particular to pastry chefs- are artists. When a cake is simply a cake, then picking up a frozen or pre-made pastry at the local deli or supermarket is fine. But to order one at a specialized bakery, that takes things to a different level. People choose them because they want something special -a cut above. This isn't a donut.
And regardless, no business should be FORCED to do business by the government. Whatever happened to "we reserve the right to refuse"? AS customers, we reserve the right to choose, after all, and as was pointed out -there were plenty of options (other bakeries) so in no way were these two individuals inconvenienced.
Maybe. They had been patrons of his before. He had served them and many other gays before. Everyone had been happy until they DEMANDED that he make a cake for something he refused to do on the grounds of his religious beliefs. He would have made a cake, but refused to make a wedding cake for their particular wedding (two men). He and his business was well known to them. They were known to him.