Commercial products are the lifeblood of the economy. Who would have predicted much less envisioned the success of bottled water? I would have bet against the success of that product until the product emerged in stores, gas stations, sporting events, and restaurants. The next big potential product is Bottled-Air. Yes, empty plastic bottles filled with air collected from numerous locations will contain scents long forgotten by persons that once visited those sites. Bottled-Air will become a natural companion to Bottled-Water that might have been collected from unknown sources often stemming from tap water readily available in water fountains at bottling plants. For example, imported wine has a big following nearly everywhere because it’s not made locally but is imported from locations believed to provide better growing conditions, sanitary bottling and aging practices, etc. The mentality, “If it’s not made here then obviously it has to be better,” drives the sales market for numerous imported goods no matter where they are imported from as long as it’s from somewhere else. Bottled-Air will share these attributes and will soon capture the market starting with the deep breather types, lovers yearning for the smell of Paris, and even some persons that love the smell of napalm in the morning as portrayed in the movies. The smell of diesel exhaust might bring back memories to some turnpike drivers. With Bottled-Air at bedside on awakening in the morning, and wondering about what happened in a bar the night before, a sniff of stale beer mixed with cigarette smoke could rekindle thoughts of a happy evening. A variety of Bottled-Air will no doubt emerge on the market manufactured under fraudulent conditions to mimic the smell of roses in springtime by mixing-in cheap perfume purchased at discount prices, boiling salt water to capture the fresh scent of the ocean breeze, or a bottle labeled, “Last Commute” as a reminder of a subway station if one now has a parking space at work.
I will leave product development details to others but any suggestions will be appreciated. Forget the toast, “Cheers,” and get ready for a new product on the shelf at grocery stores or a menu item, “Bottled-Air from the Kitchen.” I am working on a scent for “The Smell of Success.” One dollar bills and five dollar bills smell the same and I have no idea how larger denominations of bills smell but the label, “The Hundreds,” will sell better than “The Ones,” it’s just common sense.