These days everyone is appalled by a recent story that showed us how many rich families get their kids in nice colleges by paving their way with money. The general public likes to think all students should have an equal chance and be accepted or rejected solely on the basis of their academic records and test scores. Unfortunately that's not the way our colleges have worked for a long time and they can't if they want to continue offering low cost educations to poor and disadvantaged students.
Colleges need money to run, and the amount they get is regularly dependent on how many rich kids they admit because it's the rich families that make big donations, not the poor ones. They can only offer discounts to the poor if they take extra money from the rich. We all know schools in poor neighborhoods are chronically underfunded, and those in rich neighborhoods are usually flush with money, that's why everyone wants to send their kids to the schools in rich neighborhoods. With colleges it's not the neighborhood so much as how rich their students families and alumni are.
It's all about money, that's why most colleges give great scholarships to football players who are dumb as rocks and couldn't possibly get in college based on any academic contest. That's also why they want kids from rich families, even if they are dumb as rocks, what the college really wants are the huge donations that make it possible for them to give huge tution breaks to lots of poor and disadvantaged students. Without the rich kids, even the poor suffer because their kids can't afford to pay full price.